Technical Guidance

1. Content and form

Instructions and recommendations: Advertisements must comply with the Code of Advertising Practice. Advertisements must not mislead the consumer or diminish the quality of user experience in an online medium. Advertisements must not contain questionable techniques of persuasion, e.g. rapidly flashing images, pornography, and misleading phrases (e.g. “you have a virus”, “you received a message”, etc.). A clear, appealing message and efficient design are paramount for good recall and response to advertisements. The content of advertisement should cover the entire advertising space. Advertisements can use personal data if: a company collecting data is clearly displayed; the purpose of collecting data is unambiguously stated; protection of personal data is guaranteed.

2. DIMENSIONS AND SIZES OF STANDARD ADVERTISING FORMATS

Medium Rectangle 300×250 pixels; maximum initial size 200 KB. Billboard 970×250 pixels; maximum initial size 200 KB. Wide Skyscraper 160×600 pixels; maximum initial size 200 KB. Half Page 300×600 pixels; maximum initial size 200 KB. Leaderboard 728×90 pixels; maximum initial size 200 KB. Instructions for designing advanced advertising formats (wallpaper, interstitial advertisement, banderole, floater) can be found below under “Instructions & Examples“.

3. FORMATS OF ONLINE ADVERTISEMENTS

Image: .jpg, .png, .gif. HTML: advertisements are inserted into a website via IFRAME. Advertisements are hosted on the advertiser’s own server. Alternatively, the advertiser can send all files to TSmedia in a .zip file containing one .html file (images, JavaScript, HTML…). Flash: this format is no longer supported by our media. Such advertisements must be converted to HTML format by the advertiser. Tip: in such cases, advertisers often use Adobe Animate tool.

4. CLICK (HYPERLINK)

TSmedia will implement the click interaction across the entire area of advertisement with image or in HTML format. No implementation on part of the advertiser is necessary.

5. INSTRUCTIONS FOR ONLINE VIDEO ADVERTISEMENTS

Video advertisements can appear in our media with various dimensions. Therefore we recommend that advertisements are sent to us in high resolution (1920×1080 pixels), in .mp4, .mpeg or.avi format. Other formats are also allowed. All videos will be converted by us in order to ensure the correct format that will be supported by video player, as well as the correct dimensions required by the chosen advertising format.

Instructions & Examples